FOR PRODUCT MARKETING

Your battlecards were true in February.

Nobody publishes a stale battlecard on purpose. It goes stale because the market moves on a Tuesday and your card was written on a Thursday in February — and you are the only person who knows which lines can no longer be trusted.

See a card rebuild itself HOW FAST YOURS DECAYS ↓

CORTEXA · SALES BATTLECARDREV 14 · LIVE

PRICING · WHAT WE TELL REPS

Their Enterprise tier starts at $1,490/mo with a 10-seat minimum. We are within 8% on like-for-like.

WRITTEN 14 FEB · NO LONGER TRUE SINCE 12 AUG

Enterprise is $1,190/mo, seat minimum removed. On a 12-seat deal they are 34% under us — expect the discount ask.

REWRITTEN 12 AUG 07:04 · 2 SIGNALS ATTACHED

NOBODY OPENED THIS DOCUMENT TO CHANGE ITEDITS: 0 HUMAN · 4 VERIFIED

SAME MEMORY · FOUR FIRST SCREENSCEOs & founders Product marketing Product management Founder-led sales

HALF-LIFE OF A BATTLECARD

Drag the weeks. Watch your own card stop being true.

Eight claims from a real pricing-and-positioning card. Each one has a date it quietly expired on.

Weeks since anyone touched the card

11WEEKS

MEDIAN IN THE WILD: 11 WEEKS

CLAIMS NO LONGER TRUE

5/8

Half the card is false. Whoever quotes it in a live deal is now losing credibility with your name on the document.

Reps do not report a stale card. They quietly stop opening it, and go back to improvising in the call.

PRICING
Their Enterprise tier starts at $1,490/mo with a 10-seat minimum.
Now $1,190/mo and the seat minimum is gone — verified 12 Aug from a pricing-page diff.
NO LONGER TRUE
POSITIONING
They position for mid-market teams; enterprise is not their language.
Homepage hero rewritten to enterprise language on 15 Aug. The mid-market framing is theirs no longer.
NO LONGER TRUE
GAPS TO EXPLOIT
No SSO, no SOC 2 — a reliable disqualifier in security reviews.
SOC 2 Type II announced 22 Jul; SSO shipped in the same release note. This line now loses you credibility, not deals.
NO LONGER TRUE
PRICING
Annual commitment required; no monthly option for new accounts.
Monthly billing quietly re-enabled on the pricing page 30 Jun.
NO LONGER TRUE
OBJECTION HANDLING
Counter the migration objection: switching to them takes six weeks.
They published a migration guarantee — “switch in a weekend” — on 3 May. Nineteen reviews now repeat the phrase.
NO LONGER TRUE
PEOPLE
No EMEA presence. Deals in Europe are effectively uncontested.
HOLDS
SENTIMENT
Reviews consistently cite the product as slow and hard to onboard.
HOLDS
ROADMAP SIGNALS
They have shown no interest in usage-based pricing.
HOLDS

REVISION HISTORY YOU DID NOT WRITE

Four rewrites in ninety days. Zero of them yours.

Step through what happened to one claim while you were running a launch. Every revision is triggered by a verified signal and carries it.

REV 13 · 12 AUG

TRIGGER · PRICING PAGE DIFF · HIGH MATERIALITY

− WAS

Enterprise starts at $1,490/mo with a 10-seat minimum. We are within 8% on like-for-like.

+ NOW

Enterprise is $1,190/mo and the seat minimum is gone. On a 12-seat deal they are now 34% under us — expect the discount ask in every competitive cycle this quarter.

WHY IT MATTERS Fourth downward move in fourteen months, each deeper than the last. This is not a promotion; it is a margin position. Reps need the number and the pattern, not a rumour from one deal.

SIGNALS BEHIND THIS REVISION

Enterprise repriced $1,490 → $1,190/mo.

PRICING PAGE DIFF · 12 AUG · VERIFIED

Minimum seat count removed from plan table.

PRICING PAGE DIFF · 24 JUL · VERIFIED

This is the part that ends the argument in the room: a rep can open the claim, walk to the snapshot, and quote a date. Nobody asks you to “double-check it” again.

The objection arrives before the objection does.

Written from what the market actually said this month — reviews, pricing pages, launch notes. Click one.

The card, in the product, this morning.

UNRETOUCHED CAPTURES · REAL COMPETITOR NAMES

Vaarta battlecard header with positioning, target and pricing sections — Positioning, targeting and pricing, assembled from the verified record for the window you pick.

Vaarta battlecard strengths, gaps to exploit and objection handling — Strengths, gaps and the counters — written from what the market published, not from memory.

WHAT YOU STOP BEING

You were not hired to be a human diff engine.

THE MAINTENANCE TAX, PER QUARTER	HOURS	AFTER
Checking competitor pricing pages by hand	6	0
Chasing whether a claim is still true before a QBR	8	0
Rewriting cards after somebody forwards a launch email	9	1
Reading review sites for the sentiment shift	5	0
Rebuilding the enablement deck for a sales all-hands	7	3
Reclaimed each quarter	35 h	31 h

THE REAL WIN IS NOT THE HOURS

It is that the card stops being a document you defend and becomes a record you point at. Positioning arguments get shorter. Launch messaging starts from what the market said last week, not what you remember from the last analyst call. And when a rep asks “is this still true?”, the answer is a timestamp.

You still write the positioning. Vaarta just stops letting it drift without telling you.

Point us at one competitor. Read the card it writes.

Free for one competitor, no card, no call. Compare what comes back against the deck you are maintaining by hand — that comparison is the whole pitch.

Start free Bring your current card →