THE PROBLEM
Knowingwhatyourcompetitorsdidistheeasyhalf.Knowingwhattodoaboutit,whilethequarterisstillwinnable,isthehalfyouareactuallypayingfor.
Vaarta answers both halves, in three lines, every week. Act, don’t archive.
The artifact
Six months of their company,
on one page you can send.
Every competitor gets a dossier that compiles itself from memory — valuation, funding, headcount, leadership, pricing history, and the positioning read. Export it, share it, walk into the board with it.
The implication engine
Tracking is table stakes.
The answer is the product.
Six things that change how the quarter goes. Each one below is a screen you will actually open — the software underneath it is named in the label.
What actually happens
Day one is useful.
Month one is unfair.
01
Day one
Name your competitors. Their public record comes back as a dossier the same afternoon: pricing history, funding, headcount, sentiment, leadership.
02
Week one
The first briefing lands wherever your team already reads. Your team argues about a competitor move with the evidence on screen instead of from memory.
03
Month one
Memory compounds. Vaarta starts telling you what a move means because it remembers the four that came before it — and your battlecards stop going stale.
Who opens it
One memory.
Four different first screens.
Why you can act on it
Nothing reaches you unverified.
Four gates sit between the open internet and your briefing. Most of what we collect never makes it through — that is the point, and you can read exactly how it works.
THE PIPELINE
Four gates, in order
Entity check, relevance, classification, summary. Most of the internet does not make it through.
How it works →
COVERAGE
8 sources, 16 event types
Pricing, product, hiring, funding, sentiment, leadership, legal, positioning.
See coverage →
GROUNDING
Every claim carries evidence
Synthesis names the signals it drew from, and shows what contradicts it.
Read grounding →
SOURCING
Everyone can look. Almost nobody sees.
The edge is not access — it is the surfaces we watch, the cadence we watch them at, and six months of memory to read them against. Lawful by construction, and not reproducible with a search bar.
Inside the method →
Getting started
Pricing is a conversation, not a table.
Start free
One competitor, free forever. No credit card, two-minute setup.
Talk to the support desk
When you want more, tell us. We tailor Pro features to how your team actually works.
A plan priced for you
Volume, delivery frequency, history depth — negotiated once, never a surprise.
PATH A
Start free
Free forever for one competitor. No credit card, two-minute setup. When you outgrow it, our support desk tailors Pro features to your needs — and you agree on a plan together.
PATH B
Start Pro
Skip the free account, talk to Vaarta directly. Tell us what you’re up against and we’ll personalize the product, pick the Pro features that matter, and settle pricing — before you ever sign in.
Either way: signal quality is identical on every plan. Only volume, frequency, and history depth change. Pricing is agreed with you, not read off a table.
Let’s see what your competitor did this week.
Somewhere in your market, a pricing page changed this morning. Set Vaarta up once (it takes about two minutes) and it remembers every move from then on. You can put the watching down.
Free forever for 1 competitor. No credit card. 2-minute setup.
Fair questions, straight answers.
How is this different from Google Alerts or mention trackers?
Alerts surface every article that mentions a company’s name: unverified, unclassified, without context. Vaarta runs a 4-stage pipeline on every raw signal, covering entity resolution, relevance check, event classification, and summarization. You receive only verified, classified, summarized competitive events, each with a “Why it matters” explanation. It’s the difference between a fire hose and a briefing.
Does the free tier get real signals or watered-down ones?
Real signals. Signal quality is never degraded on the free tier: verification, classification, and summarization run identically on every plan. What changes is volume (1 competitor), delivery cadence (weekly digest), and history depth (3 days). The signals themselves are identical to Pro.
How does pricing work?
Start free — no credit card. When you’re ready for more, our support desk works with you to tailor Pro features to your needs and agree on a plan. Prefer to skip the free account? Contact us directly for pricing and personalization.
How quickly will I see my first signal?
Active competitors typically generate their first verified event within 24 hours. Quieter companies may take a few days for the first notable classified signal to surface.
What data sources does Vaarta use?
8 signal categories: website and pricing pages, changelogs, careers and hiring signals, review platforms (G2, Capterra, Trustpilot), news and press, social media, LinkedIn company intelligence, and financial and M&A activity. Each verified event is built from one or more underlying sources within these categories.
Does Vaarta have a Slack integration?
Yes. Real-time alerts to any Slack channel. You can configure which event types trigger notifications, and which channels receive different signal categories.
How does entity resolution work? What prevents false positives?
When you add a competitor, Vaarta resolves its exact identity (domain, official name, known aliases) and stores it. Every subsequent signal is checked against this resolved identity before it advances through the pipeline. “Linear Finance” never surfaces for the project management tool “Linear.”
Can I access competitive signals via API?
Yes. Pro plans include API access. You can pull verified signals over REST or receive them as webhooks, with the same verification and classification as every other channel. Full documentation available at vaartahq.com/docs.
Something else on your mind? Write to support@vaartahq.com. A human reads every message.