Vaarta
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Vaarta — Terms of Service

Last updated: [PUBLISH DATE] Effective: [PUBLISH DATE]

These Terms of Service ("Terms") are a binding agreement between [LEGAL ENTITY NAME] ("Vaarta", "we", "us") and the organization and individuals using the Vaarta competitive‑intelligence platform, the Vaarta Competitive Signals API, and related sites and integrations (the "Service"). By creating an account, installing an integration, calling the API, or otherwise using the Service, you agree to these Terms. If you use the Service on behalf of an organization, you represent that you are authorized to bind it.

1. The Service

Vaarta is a multi‑tenant competitive‑intelligence platform. It collects signals about the competitors you configure — from publicly available sources — de‑duplicates and analyzes them, and delivers briefings and signals through a web dashboard, email, Slack, webhooks, and a REST API. Features vary by plan tier and may change over time.

2. Definitions

  • Customer / you — the organization (tenant) subscribing to the Service, and its Authorized Users.
  • Authorized User — an individual you permit to use the Service.
  • Collected Data — information about third‑party companies that the Service gathers from public sources at your direction.
  • Output — briefings, signals, summaries, and other materials the Service generates for you.
  • Merchant of Record (MoR) — LemonSqueezy, which legally sells subscriptions to you and processes payment.

3. Accounts and eligibility

You must provide accurate account information (managed via Clerk), keep credentials secure, and be responsible for activity under your account and API keys. You must be of legal age to form a contract and not barred from using the Service under applicable law. The Service is intended for business use.

4. Plans, billing, and payment (Merchant of Record)

  • Subscriptions are sold and processed by LemonSqueezy as our Merchant of Record. Your purchase is a transaction with the MoR, which handles payment processing and remits applicable taxes (GST/VAT/sales tax). The MoR's purchase terms also apply to the transaction.
  • Plans, prices, and included limits (competitors, cadence, API quotas, channels) are described at vaartahq.com/pricing and in‑app. Paid plans renew automatically each billing period until cancelled.
  • Cancellation stops future renewals; you retain paid features through the end of the current period. Refunds are handled per our posted refund policy and the MoR's terms. [Confirm refund policy text with counsel/MoR.]
  • We may change prices or plan features with reasonable prior notice; changes apply at your next renewal.

5. Free tier and beta features

The free tier is provided to evaluate the Service. It is limited (e.g., a single competitor, weekly cadence, "Powered by Vaarta" attribution on outputs, no Slack/API access) and is provided "as is" without the commitments applicable to paid plans. Beta or preview features may be changed or withdrawn at any time.

6. Acceptable use

You agree not to:

  1. Use the Service unlawfully or to infringe others' rights.
  2. Attempt to access data, accounts, or systems you are not authorized to access; probe, scan, or test security without permission.
  3. Circumvent plan limits, rate limits, authentication, or usage metering; share or resell API keys.
  4. Resell, redistribute, or sublicense raw Collected Data or Output except as expressly permitted by your plan and these Terms.
  5. Use the Service to build a competing data product, or to scrape or overload the Service.
  6. Misuse integrations (e.g., direct outputs to endpoints or channels you do not control).
  7. Upload malware or interfere with the integrity or performance of the Service.

We may suspend or limit access to protect the Service, other customers, or third parties.

7. Customer data and Collected Data

  • Your data. You retain ownership of the configuration and account data you provide. You grant us a limited license to host, process, and use it to provide and improve the Service.
  • Collected Data and Output. Subject to these Terms and your active subscription, you may use Output for your internal business purposes. Collected Data is gathered from public sources; its accuracy, completeness, and availability depend on those sources, and you are responsible for your use of it, including compliance with the source platforms' terms and applicable law.
  • Your responsibility for inputs. You represent that you are entitled to configure the competitors and URLs you submit, and that doing so does not violate any third party's rights or any law.

8. The API

API access (where included in your plan) is governed by these Terms plus the published API documentation and rate limits. You are responsible for securing your API keys and for all usage under them. We may meter usage, enforce per‑plan rate limits, return throttling responses, and suspend keys for abuse, non‑payment, or security reasons. Usage‑based and overage charges, if any, are described in your plan.

9. Third‑party integrations and services

The Service interoperates with third‑party platforms you choose to connect (e.g., Slack, webhook endpoints, and future integrations such as HubSpot). Your use of those platforms is governed by their own terms, and we are not responsible for their availability, acts, or omissions. By connecting an integration, you authorize us to exchange the data necessary to operate it.

10. Intellectual property

We and our licensors own the Service, including its software, design, and trademarks. We grant you a limited, non‑exclusive, non‑transferable right to use the Service during your subscription. You may not copy, modify, reverse‑engineer, or create derivative works of the Service except as permitted by law. If you give us feedback, you grant us a perpetual, royalty‑free license to use it without obligation to you.

11. Confidentiality

Output prepared for you is your confidential information; our non‑public materials are ours. Each party will protect the other's confidential information with reasonable care and use it only to perform under these Terms.

12. Disclaimers — informational use only; no professional advice

The Service provides competitive intelligence for informational purposes only. Collected Data and Output — including any data derived from market/stock information, regulatory filings (e.g., SEC EDGAR), or trademark records — are gathered from public sources, may be incomplete, delayed, or inaccurate, and may include AI‑generated summaries that can contain errors. Nothing in the Service constitutes legal, financial, investment, tax, or other professional advice, and you should not rely on it as such. We do not warrant that the Service will detect every relevant change or that any signal is accurate, complete, or timely.

EXCEPT AS EXPRESSLY STATED, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON‑INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID FOR THE SERVICE IN THE [TWELVE (12)] MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. [Confirm cap and any consumer‑law carve‑outs with counsel.]

14. Indemnification

You will defend and indemnify Vaarta against third‑party claims arising from your misuse of the Service, your violation of these Terms or law, or your configuration of competitors/URLs in breach of Section 7, except to the extent caused by us.

15. Term, suspension, and termination

These Terms apply while you use the Service. Either party may terminate per the cancellation mechanics in Section 4 or for material breach. We may suspend access for non‑payment, security risk, or violation of Section 6. On termination, your right to use the Service ends; we will make your data available for export for a reasonable period and then delete it per our Privacy Policy and any Data Processing Addendum.

16. Changes to the Service and Terms

We may modify the Service and these Terms. For material changes to the Terms, we will provide reasonable notice (e.g., in‑app or by email) and post a new "Last updated" date. Continued use after the effective date constitutes acceptance.

17. Governing law and disputes

These Terms are governed by the laws of India, without regard to conflict‑of‑laws rules. The courts located in [CITY, e.g., Mumbai, Maharashtra] have exclusive jurisdiction, [and/or the parties agree to resolve disputes by arbitration seated in [CITY] under [RULES] — confirm with counsel]. Nothing limits mandatory consumer protections that apply in your jurisdiction.

18. Miscellaneous

These Terms (with the Privacy Policy and any order or DPA) are the entire agreement and supersede prior agreements on their subject. If a provision is unenforceable, the rest remains in effect. We may assign these Terms in connection with a merger, acquisition, or asset sale; you may not assign without our consent. Our failure to enforce a provision is not a waiver. Neither party is liable for delays caused by events beyond its reasonable control (force majeure). Notices to us go to [legal@vaartahq.com].

19. Contact